The Arcana Group (TAG) is an entertainment management company with reach across all major verticals.
TAG represents a diverse roster of vanguard creatives including directors, photographers, storytellers, VR/AR/360/Experiential content creators, collaborators, and production companies. Structured with an untraditional business model, TAG has strategically positioned themselves amongst competitors in their arena. TAG takes on a thoughtful, fresh approach of representing creatives in a management and production capacity.
TAG is founded by executive producer and filmmaker, Lanette Phillips and talent manager and tech brand strategist, Nicole Keller who joined forces to build out their vision and create the hybrid company. Phillips and Keller have developed a method they refer to as ‘cross-pollinating’ when conducting business - an untraditional strategy that emerged while leveraging their combined experience, industry relationships and ability to recognize, as well as further develop, creative talent.
Phillips and Keller have an inarguably remarkable dynamic, which spring boards TAG to position the company in such a way that nurtures talent and brings their vision to life. The two women share the same love of music, film and tech - furthering their clients to be creative across mediums without restriction. Music videos, documentaries, features, digital/branded, and VR/AR/360/Experiential content are currently in development.
ABOUT THE FOUNDERS
Lanette Phillips is co-founder of TAG, a hybrid management/production company she established with talent manager and tech brand strategist, Nicole Keller in 2017. Phillips has managed and executive produced a diverse roster of directors for music videos, branded content, documentaries and feature films. She has garnered many awards and nominations working with various Artists including Michael Jackson, Beyonce, U2, Justin Bieber, Rihanna, Muse, Selena Gomez, Martin Garrix, Calvin Harris, Usher, Jennifer Lopez, Ed Sheeran, Pharrell, Britney Spears, to name a few.
Phillips has an affinity for purpose-driven films and social impact campaigns. She was supervising producer and curator for the Stand Up To Cancer organization's Stand Up On Demand fundraising campaign with Comcast. She produced the short film, “Sabina,” for the Clinton Foundation that premiered at Bill Clinton’s 65th birthday at the Hollywood Bowl. Phillips also produced the Elizabeth Smart/ Alicia Kozakiewicz public service announcement “Not One More Child” which first aired on Good Morning America.
Her diverse background of projects also includes well-received documentaries at both Sundance New Frontier and Producers Labs and Slamdance Film Festival. In addition to her work in content creator management and executive producing, Phillips has garnered numerous spots on advisory boards, conferences, and festivals, including the United Nations Association Film Festival, Sundance Film Festival, Slamdance Film Festival, SXSW, Los Angeles Film Festival, AFI, UCLA, USC, Billboard Music Conference, Music Video Producers Association, The Recording Academy, MTV Music Awards Conference, and "IMX Conference - You are in Control! - Icelandic Music Export". She currently serves on the board of advisors for SAMO VR.
Co-founder Nicole Keller established TAG with executive producer and filmmaker, Lanette Phillips in 2017 to build out their distinct shared vision to produce inspiring content for all forms of entertainment. Keller is a talent manager who is recognized for her successful and enduring relationships with leading agencies, clients, artists, and managers.
Keller began her career in the music touring division of Creative Artists Agency (CAA) before moving on to work with artist Kanye West. She then formed her own consulting group as a tech brand strategist in order to bridge the gap between the entertainment industry and tech world by representing entrepreneurial tech startups, one of which is short-distance aviation app BLADE. Keller’s prime focus has always been about maximizing brand awareness and fostering affinity across all mediums.
Currently, she also resides as co-chair on the Board of Directors as a Young Ambassador for MusiCares, the official charity arm of the GRAMMYS, which provides a safety net for musicians. Keller has worked with various charities and non-profits since she was a young girl. Her penchant for content that brings deeper awareness and makes a positive difference in people’s lives will be an integral element at TAG.